Miro China GmbH produced a string of extremely successful projects in recent years that brought together the most outstanding acts from both, the Swiss and the Chinese contemporary art and music scenes. Miro China operates in a wide range of cultural fields in China and Switzerland. With its distinctive know-how and premium networks, Miro China is able to provide a perfect platform for Chinese artists in Switzerland and Swiss artists in China.
The company is well-positioned to give a unique insight into the Chinese culture and diverse aspects of business management. Miro China can offer excellence in consulting and management as well as research services in a wide range of business in China.
Latest large-scale projects
China Drifting: Festival for cultural exchange, held in Zurich.
Swiss Kiss: Tourism project to show Chinese guests an urban and lively Switzerland.
The events got a lot of media attention in Switzerland and China. In the Press section of this website we are collecting all the articles about Miro China’s projects.
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Midi Modern Music Festival Beijing
29 April to 1 May 2013 | China Music Valley Grassland Park
北京迷笛音乐节 | 4月29日到5月1日
Miro China presents the MINI Stage at Midi Midi Music Festival Beijing with the Swiss act Bubble Beatz.
Bubble Beatz in Beijing TV
Blick am Abend is Ringier media group’s daily evening newspaper
Re-TROS back in Europe
Miro China brings China’s most interesting band Re-TROS to Europe. The three Indie-Rockers from Beijing not only want to rebuild the rights of statues, they also want to bring the lost authenticity back into the music. The band mixes a rather minimalistic play with evolving melodies to create a sound that is best described as a renewal of post-punk combined with synthesisers. And a band who had the chance to work together with Brian Eno on their debut EP, knows how to surprise the audience.
China Drifting presents the MINI Stage at Midi Festival 2013
Beijing Midi Music Festival 2013
April 29th – May 1st 2013 | Venu TBD
Shanghai Midi Music Festival 2013
May 3rd – May 5th 2013 | Pudong Century Park (上海浦东世纪公园)
Swiss Stage with Bubble Beatz at Midi Festival 2013
Midi Modern Music Festival (迷笛音乐节) is China’s largest rock music festival. Since its inauguration in 1997 it has been held each year in Beijing during the May holiday (May 1-3), with some breaks in 2003, 2004 and 2008 (all times held in October). In recent years the was growing fast and the festival also featured various stages (Dance stage, DJ stage, Guitarchina stage, etc.) and increased the amount and diversity of foreign bands at the festival. In 2012 the festival was visited by up to 80’000 music lovers.
Bubble Beatz at Midi Fesitval
If Bubble Beatz can hammer away at their impressive “Trash Machine”, they feel right at home, sweeping people along with hypnotic rhythms, powerful beats and a stunning visual spectacle.
China Drifting presents the Hula Honeys on tour in China
May 9th until May 26th 2013 in Beijing | Shanghai | Guanzhou |Shenzhen | Hong Kong
Project Page: http://www.hulahoneys.net
When it comes to electronica that crosses genre borders, this package brings together some of the most independent, forward thinking artists: NHK’Koyxen, who has a mastered sound art and purest dance music with releases on Mille Plateaux or PAN, Feldermelder with his unbelievable live and improvisation skills, Bit-Tuner with his own, bass heavy signature sound, and Nik! & Soult, who belong to the rare class of versatile, electronic music DJs.
Article (pdf): Shanghai Rocks, Switzerland Shakes (English)
Interview with Michael Vonplon on cultural exchange
Club Niubi, 25 February 2013, Online
Club Niubi is an event series / website focusing on alternative bands from Asia!
In Pet Conspiracy’s world, there are no rules or plans. Maybe that’s why the band’s live shows are so unique. But what connects the Chinese-Italian group with Switzerland? A video shoot in St Gallen and two tours – all last year.
Back home in China, Pet Conspiracy haven’t had to schlep around their amplifiers themselves for ages. The band, notorious for their garish appearances, mix punk rock attitude, disco beats and New Wave melodies with the chaotic, artistic flair of individual members. The band has toured China for a while and played at the hottest clubs and festivals.
Michael Vonplon, from the firm Miro-China promoting Chinese culture in Switzerland, has brought the band here several times. In 2012, Pet Conspiracy were part of a group of creative artists who visited Zurich during the Street Parade.
Our favorite bands from China on tour in Europe in Nov 2012, co-organised by Miro China’s label China Drifting:
14 Nov 2012 | Nalen | Stockholm | Sweden
15 Nov 2012 | Kuudes Linja | Helsinki | Finland
16 Nov 2012 | Klubi | Tampere | Finland
17 Nov 2012 | Kino Soprus | Tallin | Estonia
21 Nov 2012 | Rust | Copenhagen | Denmark
24 Nov 2012 | Popup | Hönggerstrasse 51 | Zurich | Switzerland
25 Nov 2012 | F A K T | Vidaduktrasse 10 | Basel | Switzerland
27 Nov 2012 | Rössli | Reithalle | Bern | Switzerland
28 Nov 2012 | Motel Campo | 13 Route de Jeunes | Geneva | Switzerland
29 Nov 2012 | Taboo | Madrid | Spain
30 Nov 2012 | Senza Filtro | Bologna | Italy
Pet Conspiracy’s second visit to Switzerland this year after the great success in summer.
The band from Beijing visits Switzerland for the first time.
China Drifting has been pioneering cultural exchange with China for years already, mainly in music and the visual arts. It focuses not on profit or hype but on people, and is committed to a lively global dialogue without hypocritical smarm. Today, numerous artists (and audiences) benefit from the China Drifting network.
Club Niubi is an event series and a website focusing on Asian music. During the fall 2012 the events have presented bands from Indonesia, Malaysia and China in Northern Europe.
Documentary: Minimal China: Techno im Reich der Mitte (German, English, Chinese)
Minimal China: Techno im Reich der Mitte
ZDFkultur, Documentary, October 2012, 43min, TV
In Momentaufnahmen zwischen Peking und Chengdu sammelt der Film Eindrücke in den etablierten Clubs in Peking bis zu improvisierten Raves in der Provinz.
Audio (mp3): Pet Conspiracy at For Noise Festival (French, Chinese, English)
Interview with Pet Conspiracy at For Noise Festival de Pully.
Radio Couleur 3, 24 August 2012, Radio
COULEUR 3 is part of RTS, the Swiss public broadcasting organisation in French
Video: Tagesschau 11. August 2012 (German)
SF – Tagesschau
Schweizer Fernsehen, 11 August 2012, TV
Evening News of the Swiss public broadcasting organisation in German